When consumers are figuring out the right way to react to an unknown situation, they tend to base their decision on what others are doing. This type of confirmation, known as social proof, is especially important for digital experiences where there’s no physical product involved. Customers Success Stories Customer stories can be a collaborative process between you and the customer, but they can also be as simple as a comment on social media you choose to highlight. Customer stories highlight your offering in practical, real-world scenarios that prospective buyers can relate to.

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Notice that it links them directly to an intake form, to minimize the back-and-forth communication required. In those cases, you could offer to write a case study for them based on verbal answers that they’ll check and approve before you post publicly. Then, check out this next article in which I share How I’d Learn Storytelling If I Could Start Over. After reviewing the details with the executives, we determined that due to their loyalty we would reduce those costs and set them up on a longer contract if that was interesting to them. We also discussed additional value from the product to track revenue and create a solid game plan out of their financial burdens.

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By listening to the experiences of their customers, companies can identify areas for improvement and make changes to their products or services. This can lead to more effective solutions and a better overall customer experience. One compelling example is Deutsche Bahn (DB), Germany’s national railway company. Faced with managing up to a million inbound messages annually across multiple social https://www.bookstime.com/ media platforms, DB turned to Sprinklr’s AI-powered solutions to streamline customer service operations. By unifying all social channels onto a single platform, the railway has increased agent productivity to provide frictionless support to its customers. Automatic tagging features categorize messages for efficient action and reporting, significantly reducing case processing time.

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Highly rated by customers, EnergyCAP consistently publishes high quality, vendor produced customer success content and curates quality customer references from multiple third-party sites. This forms the foundation of great brand experiences that build ongoing customer relationships. As each customer is unique, you’ll need to approach things differently depending on the types of products or services they use, and who they are (i.e., what their role/industry is). We like to create a unique set of interview questions for each customer, but there are a few things you’ll definitely want to cover regardless.

How do you write a customer success story?

“iRisk provides a structured approach for knowledge management through easy access and links to all relevant process and product data,” she demonstrated. See every single aspect of your products and services from their point of view. He believed that all Apple products should be intuitive, aesthetically pleasing, and designed with the end-user in mind. This principle meant Apple pursued seamless integration and simplicity long after their competitors had said “that’ll do.” Put yourself firmly in your customers’ shoes and keep them on for the long term. The largest consumer electronics retailer in the Nordic countries, Elkjøp currently has 400 stores and 10,000 employees in six countries. With their new technology, the company now introduces new products quicker and provides an engaging, well-informed product experience that drives conversions across all touchpoints.

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Customer success stories must be clear and easy to understand; otherwise, their impact suffers. Not in your place, but in place of the customer who found success with your product. When they read about how you helped a client solve said problem, they’ll find parallels. ValGenesis, Inc. is the creator of an innovative software platform that serves as a foundation for managing compliance-based validation activities in life science companies.

This template contains the structure of each success story + bullet points of what you need to write in each section. The next example comes from a pioneer in the industry and a powerful tool – Adobe. A lesson we can learn from how they create their case studies is the way they structure them. Notice how for every header section they write, they also add a visual element to it to make the content easier to read.

• Establishing KPIs before publishing on social media allows you to gauge your success accurately.
• This dramatic contrast, effectively displayed on our website, wasn’t just appealing; it felt like an authentic journey.
• Knowing exactly where all prospects and customers are in the sales cycle makes when you should contact them clearer.
• You also give yourself time to step away and let your mind subconsciously process the interviews, which will give you better results when you start analyzing later.
• By following these tips, you can create a compelling and impactful customer success story that will resonate with your readers.
• For more than 100 years, Santalucía Seguros has provided insurance coverage to individuals and businesses in Spain.
• Applying authentic user-generated content and creating customer success stories is a cost-effective and influential way to build trust at every point of the post-pandemic customer’s journey.